Founded in 2004, Event Specialists collaborates with organizations to produce relevant educational conferences and events that are designed to engage and generate revenue.
The most important decision regarding your virtual summit is to determine its overall goal. What do you plan on achieving? Strategic businesses plan to earn money directly through their virtual summit itself by monetizing.
Many businesses offer a free virtual summit in order to attract many participants, but if you do enough marketing and promotion beforehand, you can charge for attendance and earn money this way.
One way to increase participation in a premium virtual summit is to offer different levels of attendance. For a smaller fee, people can join one session or one day of sessions. As the fee increases, they can attend more or all of the event.
You can also boost sales by offering extras and bonus material that come with the price for attendance. These can be inexpensive items for you such as information products or resource guides related to the virtual summit’s topic.
It can be challenging to charge for a virtual summit when your competitors are offering free ones. (We understand this as we produce both paid and free summits.) Another way to earn money on attendance is to offer a free portion and a paid upgrade.
Your participants can attend the whole event ‘live’ for free and then purchase a lifetime access pass if they want to listen to the recordings again. While they’re enjoying the free summit, you can continue promoting the access pass and get them to join.
During your virtual summit, you can promote products and services related to its theme. This works great because you’re discussing an issue your audience faces and teaching them how to handle it, while also offering solutions they can buy.
Rather than promoting products directly through your virtual summit, another idea is to offer upsells and cross sells that are related to the content.
Usually, these events work best when they’re primarily non-promotional and focused on providing information to the audience. But you can offer things like transcripts of the event or downloadable versions of the event for a small fee. Another idea is to offer one-on-one coaching or consulting to participants at a special rate to further help them with issues they’re facing.
You can earn money through your virtual summit without pitching anything at all by becoming an affiliate for your speakers. For each speaker who shares expert information with your audience, you’ll offer a link where your audience can find more information. You’re sending traffic to your speakers. If your virtual summit participants buy anything from your speakers, you can get a commission.
Like any event, you can get sponsors for your virtual summit. They pay to add their logo or ideally for a promotional opportunity. Building sponsorship relationships isn’t easy, but it can be very profitable for both parties if you do your targeting well. Put together a proposal emphasizing the unique value of advertising on your event and send it out to businesses that would be a good fit.
The first step is to clarify your goals and decide whether you want to make money directly from your virtual summit or primarily use it as part of your long-term lead generation strategy.
Are you struggling to earn enough from your virtual summits? Book a consultation call and we’d be happy to help!