Welcome to ColLABorate

We’re excited to announce the launch of colLABorate – a virtual event series bringing together planners and top industry experts. Each month we’re opening the “LAB” to showcase our partners, abilities, and newfound opportunities that you can add to your event toolbox in 2022.

Episode 4: The Secret Sauce: Leveraging your Competitive Edge

August 10, 2022 | 1pm ET

Why try to be everything for everybody? Find your lane and stay in it!


In today’s industry, it can be challenging to gain the upper hand and distinguish your brand or services. But narrowing in on your sweet spot could be the key. Let’s look at the strategy behind positioning and marketing your “secret sauce” to increase numbers and achieve that loyal customer base.

Adam Parry

Adam Parry, Co-Founder & Editor

www.eventindustrynews.com (EIN)

Amani Roberts

Amani Roberts, Chief Musical Curator

The Amani Experience

Mahoganey Jones

Mahoganey Jones, Founder & CEO

Event Specialists Inc.

Episode 3: Digital First Events (so virtual isn’t an afterthought)

Having a digital-first mindset is more than simply focusing on the virtual elements of an event. It’s about revolutionizing your event design to meet your goals in strategic and innovative ways.

 

We’ll explore how leading with a digital-first mentality can help you deliver a well-executed experience to any virtual audience in any scenario. If you want greater engagement, greater reach, and greater sponsorship appeal – then this conversation is for you!

Maggie Barton Baird

Maggie Barton Baird, Head of Events

Jobber

Dahlia El Gazzar

Dahlia El Gazzar, Founder & Tech Evangelist

DAHLIA+Agency

Mahoganey Jones, Founder & CEO

Event Specialists Inc.

Episode 2: Groundhog Dog: When COVID Just Won’t End

Experiencing deja vu? It can feel as though we’re stuck in a loop [re]creating the same events in the virtual and hybrid world. When it seems like we’re doing more of the same – not to mention COVID seems to be on repeat – how do we as event producers keep it fresh…and safe?

 

Join us as we dive into event design and risk management strategies to ensure our events are making an impact. Let’s explore how proper planning and creative solutions can help us escape the mundane and deliver new experiences that will wow our clients.

Natasha Thom, Sr. Event Producer

Event Specialists Inc.

Anthony Vade, Director North America

Event Design Collective GmbH

Mahoganey Jones, Founder & CEO

Event Specialists Inc.

Episode 1: Hybrid Event Production Beyond 2020 - PC

The pandemic has allowed event producers to shine the light on the value of our event content. Join our CEO, Mahoganey Jones, and our special guest, Mark Awad of bb Blanc, as we unpack shifting to a digital-first model for planning your events and the impact on the production and, of course, the attendee journey.

Mahoganey Jones, Founder & CEO

Event Specialists

Mark Awad

Mark Awad, Director of Business Development

bb Blanc